Tomy International And Paramount Announce A Crowd-Funded Star Trek™ U.S.S. Enterprise NCC-1701 From The First Motion Picture
JULY 24, 2024
OAK BROOK, IL (JULY 24, 2024) – The 1/350 scale premium diecast U.S.S. Enterprise will showcase unique details and features. The crowd-funding window is open for 42 days only.
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TOMY International Announces Julie Gwaltney Appointed Vice President Toys
MAY 6, 2024
OAK BROOK, IL (MAY 6, 2024) – TOMY International announced that Julie Gwaltney has been appointed Vice President of the Toy Division.
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TOMY International’s Fat Brain Toys Appoints Executive Vice President
APR. 29, 2024
OAK BROOK, IL (APR. 29, 2024) – TOMY International announced that Jeff Jackson will be joining Fat Brain Toys as Executive Vice President effective immediately.
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TOMY International Launches Limited-Edition Club Mocchi- Mocchi- Giant Plush Featuring Kirby
APR. 25, 2024
OAK BROOK, IL (APR. 25, 2024) – New Tomy+ website features the special offering starting April 27, 2024.
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TOMY International Spent Q1 Giving Back to their Communities with Days of Service and Monetary Donations
APR. 10, 2024
OAK BROOK, IL (APR. 10, 2024) – Throughout the first quarter of this year, employees from TOMY International offices across the US, UK, Europe and Australia volunteered days of service – inspired by Martin Luther King, Jr., National Day of Service and inclusivity ambitions overall.
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TOMY Celebrates 100 Years
FEB. 2, 2024
OAK BROOK, IL (FEB. 2, 2024) – Today marks the 100th anniversary of TOMY Company, LTD. Started in 1924 with the founding of Tomiyama Toy Seisakusho (the predecessor of TOMY). TOMY is now a global company with well-known brands for parents and children of all ages, such as Lamaze, Club Mocchi- Mocchi, ERTL, The First Years and Boon. TOMY is sharing its gratitude and promise to be a company that is loved and important to society for another 100 years.
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TOMY International Debuts Warhammer Plush Characters
OCT. 4, 2023
OAK BROOK, IL (OCT. 4, 2023) – Games Workshop grants licensed rights to TOMY International to develop plush for the globally popular Warhammer franchise.
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TOMY International Brings Inclusion, STEM, Confidence-Building, and Pop Culture Plush to Holiday 2023 Gifting
SEPT. 28, 2023
OAK BROOK, IL (SEPT. 28, 2023) – TOMY International will spotlight their top toys for holiday 2023 in booth #2019 at New York City Toy Fair. From skill-building infant play to transformative preschool play to pop culture Kidult plush, the range of products is fun and engaging and great for gifting.
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TOMY International Kicks-Off Another Century of Smiles Unveiling their 2024 Lines
SEPT. 27, 2023
OAK BROOK, IL (SEPT. 27, 2023) – Celebrating 100 years of smiles, TOMY International comes to New York City Toy Fair to share their passion for play and childhood memories-in-the-making with the reveal of their 2024 line up.
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TOMY International Recognized for two 2023 National Parenting Product Awards
SEPT. 12, 2023
OAK BROOK, IL (SEPT. 12, 2023) – The 2023 National Parenting Product Awards were granted to new TOMY International Lines: Bebé Fuerte™ and Build-A-Buddy™
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TOMY Introduces Sunset Soother to Help Families Ease into Fall Bedtime Routines
AUG. 21, 2023
OAK BROOK, IL (AUG. 21, 2023) – Though sunset is coming earlier, bedtimes can stay on track.
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Global Wellness Icon and New York Times Bestselling Children’s Book Author Robin Arzón Launches New Bilingual Toy Line Bebé Fuerte™
AUG. 10, 2023
OAK BROOK, IL (AUG. 10, 2023) – Co-Developed with TOMY International, Bebé Fuerte™ is Now Available at Walmart and Independent Toy Stores
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TOMY International and NBCUniversal Announce a New Collaboration with a Crowd-Funded Back to the Future Time Machine Diecast Replica from the Original Movie
JULY 11, 2023
OAK BROOK, IL (JULY 11, 2023) – The Time Machine car is deemed one of the top three most iconic movie cars. The crowd-funding window will be open for 30 days only.
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TOMY International Expands their Pop Culture Reach with Club Mocchi- Mocchi- Teenage Mutant Ninja Turtles Character Plush
OCT. 9, 2022
OAK BROOK, IL (OCT. 9, 2022) – TOMY International will introduce a new line of Club MocchiMocchi- plush this fall featuring Nickelodeon’s Teenage Mutant Ninja Turtles property.
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TOMY International Announces New Bilingual Toy Line Created and Developed by Global Wellness Icon and Two-Time New York Times Bestselling Author Robin Arzón
SEPT. 20, 2022
OAK BROOK, IL (SEPT. 20, 2022) – Head Peloton Instructor Robin Arzón’s new Bebé Fuerte toy collection designed to get baby and caregivers moving together
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TOMY International Arrives at Dallas Toy Fair with New Owned IPs
SEPT. 20, 2022
OAK BROOK, IL (SEPT. 20, 2022) – TOMY International will introduce two new owned properties, Peeky Pops™ and YumiAmi™, that come available in fall of 2023.
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TOMY International’s John Deere Build-A-Johnny Tractor Toy receives STEAM Accreditation as the Toy Approaches One Million Units Sold
JULY 22, 2022
OAK BROOK, IL (July 22, 2022) – TOMY International’s John Deere Build-a-Johnny Tractor has recently received STEAM toy accreditation by the Toy Association in conjunction with Dr. Gummer’s Good Play Guide.
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TOMY International Announces Leadership Changes
JULY 11, 2022
OAK BROOK, IL (JULY 11, 2022) – Pete Henseler moves from President to non-operating Chairman of the TOMY International Board Greg Kilrea named new President of TOMY International.
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TOMY INTERNATIONAL MAKES EARLY PLAY SWEETER WITH THE RE-LAUNCH OF THE LAMAZE BRAND
JUNE 1, 2022
OAK BROOK, IL (JUNE 1, 2022) – A new look and brand campaign encourages parents to find a little time to play each day.
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TOMY INTERNATIONAL AND PARAMOUNT ANNOUNCE FIRST COLLABORATION IN PARTNERSHIP WITH A CROWD-FUNDED STAR TREK NCC-1701 U.S.S. ENTERPRISE FROM THE ORIGINAL SERIES
MAY 24, 2022
OAK BROOK, IL (MAY 24, 2022) – Today, TOMY announced a large-scale crowd-funded Star Trek NCC-1701 U.S.S. Enterprise will be available for pre-order starting June 7, 2022 through July 8, 2022.
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TOMY INTERNATIONAL AND HASBRO EXPAND PARTNERSHIP TAKING BELOVED BRANDS ACROSS NEW CATEGORIES AND TERRITORIES
MAY 19, 2022
OAK BROOK, IL (MAY 19, 2022) – In the lead-up to the 2022 Las Vegas Licensing Expo, TOMY International announces they have collaborated with Hasbro to take brands like Peppa Pig, Transformers, and My Little Pony to new platforms, territories, and age ranges.
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IN PARTNERSHIP WITH ELECTRONIC ARTS AND RETAIL MONSTER, TOMY AWARDED LICENSE FOR PLANTS VS. ZOMBIES VIDEO GAMES SERIES
Thursday, October 22, 2020
OAK BROOK, IL (October 22, 2020) – TOMY International, Inc., a leading global designer, producer and marketer of a broad range of innovative, high-quality toys, has signed a deal with Electronic Arts Inc. (NASDAQ:EA), brokered by licensing agent Retail Monster LLC, to bring the Plants vs. Zombies video game characters to life via plush.
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TOMY AND UNIVERSAL BRAND DEVELOPMENT COLLABORATE ON TOY LINE INSPIRED BY ILLUMINATION’S UPCOMING MOTION PICTURE, SING 2SHIP WITH ELECTRONIC ARTS AND RETAIL MONSTER, TOMY AWARDED LICENSE FOR PLANTS VS. ZOMBIES VIDEO GAMES SERIES
Tuesday, October 20, 2020
OAK BROOK, IL (October 20, 2020) – TOMY International, Inc., a leading global designer, producer and marketer of a broad range of innovative, high-quality toys, has collaborated with Illumination and Universal Brand Development to introduce a line of toys based on characters from Illumination’s upcoming animated motion picture, Sing 2, which is currently set to be released on December 22, 2021.
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TOMY INTERNATIONAL, INC., ACQUIRES FAT BRAIN HOLDINGS LLC, EXPANDS TOMY’S PRESENCE IN DIRECT TO CONSUMER PLATFORM WITH THE POPULAR FAT BRAIN TOYS® BRAND OF TOYS AND GAMES
Monday, October 19, 2020
OAK BROOK, IL (October 19, 2020) – TOMY International, Inc., the subsidiary of TOMY Company, Ltd., responsible for North America, South America, Europe and Australia, and a leading global designer, producer and marketer of a broad range of innovative, high-quality toys, announced today it has completed the acquisition of Fat Brain Holdings LLC. Fat Brain, located in Elkhorn, Nebraska, is a privately-held developer, marketer and seller of innovative, quality children’s toys, games and gifts.
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TOMY AWARDED MASTER TOY LICENSE FOR UPCOMING ANIMATED FILM “RON’S GONE WRONG” FROM DISNEY AND LOCKSMITH ANIMATION
Wednesday, October 14, 2020
OAK BROOK, IL (October 14, 2020) – TOMY International, Inc., a leading global designer, producer and marketer of a broad range of innovative, high-quality toys, is bringing kids a “Best Friend Out of The Box” with a new line of toys based on upcoming animated film “Ron’s Gone Wrong” from Disney and Locksmith Animation.
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TOMY INTERNATIONAL LAUNCHES NEW TOMICA INSTAGRAM COMBINING HISTORY AND TRIVIA FOR BRAND FAN ENTERTAINMENT
Wednesday, October 14, 2020
CHICAGO, IL (October 14, 2020) – TOMY International launches a new Instagram page to keep U.S. fans informed and entertained, as adults return to increased downtime at-home. During its 50th year, TOMICA diecast vehicles have re-emerged in the U.S. marketplace, with a collection of detailed, sleek and uniquely funky Japanese styling. The Instagram feed will engage with car aficionados on both the history and new 2020 collection that celebrates the detail and high- quality design of the motor miniatures.
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TOMY INTRODUCES RIZMO, AN INTERACTIVE SING-AND-DANCE TOY THAT EVOLVES FROM BUNDLE OF FUR TO BUNDLE OF FUN WITH THE HELP OF KIDS ON EARTH
Monday, September 16, 2019
Rizmo has traveled from the far reaches of the universe to arrive just in time for the holiday season as the #1 hot toy on every kids’ wish list!

OAK BROOK, IL. (September 12, 2019) ― TOMY, a leading global designer, producer and marketer of innovative, high-quality toys, today unveiled Rizmo™, the first-ever “evolving toy” that listens, learns, remembers and actually grows—both in play value and physical form. TOMY’s decades of experience and rich industry history, and the company’s track record for proven success in innovative plush and robotics, have come together in this remarkably interactive creature. Over the last few months, Rizmo has been previewed by popular YouTube influencers and industry experts, and recently won “Best Toy” in the Variety toy category at the Tokyo Christmas Toy Trade Show, indicating that across the globe Rizmo will be one of the most highly sought-after holiday toys of 2019. Watch video
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HIGHLY-ANTICIPATED NORTH AMERICAN RELEASE OF TOMICA COLLECTIBLE DIE-CAST VEHICLE LINE HITS WALMART STORES
Tuesday, August 13, 2019
Limited-Edition Models Exclusively Available Now at Walmart Stores in US and Canada

OAK BROOK, IL (August 13, 2019) ― TOMY International, a leading global designer, producer and marketer of innovative, high quality toys, announces the retail availability of Tomica collectible die-cast vehicles in Walmart stores across North America. The highly-anticipated North American release of this leading global die-cast brand brings superior quality, die-cast metal construction, authentic “real car” features, attention-todetail and a wide variety of models to collectors in the US and Canada. Tomica’s iconic collectible die-cast vehicles are available in the die-cast collectible aisle at Walmart stores across North America starting today.
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TOMY INTERNATIONAL ROLLS RITZY ROLLERZ INTO TOYS “R” US CANADA
Thursday, April 25, 2019
Ritzy Rollerz, an all-new girls’ collectible line on wheels, arrives at local Toys “R” Us Canada stores this week

OAK BROOK, IL (April 25, 2019) ― TOMY International, a leading global designer, producer and marketer of innovative, high quality toys, announces the arrival of its all-new girls’ collectible line, Ritzy Rollerz, at Toys “R” Us Canada. Ritzy Rollerz are adorable collectible characters on wheels with unique personalities and feature a variety of fashionable finishes, like shiny chrome, cozy fur, sparkles or real hair, for an extra glamorous look. In addition to the character vehicles, the line boasts feature-filled playsets designed to help kids build their own individual Ritzy Rollerz worlds.
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TOMY International Names Greg Miller Senior Vice President of Baby Brands
Thursday, April 4, 2019
Miller brings over 30 years of brand development and marketing experience to drive sustainable growth across TOMY’s portfolio of infant and toddler brands.

OAK BROOK, IL (April 4, 2019) ― TOMY International, Inc., the subsidiary of TOMY Company, Ltd. responsible for North America and South America, announces the appointment of Greg Miller as Senior Vice President of Baby Brands. Miller brings more than three decades of consumer product expertise to his new role, where he will assume leadership over The First Years, Boon and JJ Cole brands. The appointment is effective immediately.
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Global Leader TOMY Ready to Play in Entirely New Categories for 2019
Friday, February 15, 2019
TOMY, a leading global designer, producer and marketer of innovative, high quality toys, infant and toddler products, is making bold moves in 2019, unveiling a host of all-new, innovative proprietary and licensed toy brands to complement its existing portfolio at Toy Fair New York (booth #3003). TOMY brings ingenuity with extensions to existing brands including Lamaze, John Deere, Big Loader, KiiPix, Stink Bomz and more, while adding entirely new brands which extend the company's reach into new and trending categories.
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TOMY INTERNATIONAL TO MANUFACTURE OFFICIALLY LICENSED BATTLING TOYS FEATURING WWE® SUPERSTARS
Thursday, February 14, 2019
TOMY International, a leading global designer, producer and marketer of toys and infant products today announced a multi-year licensing agreement with WWE to produce battling toys featuring WWE Superstars that will be available at mass retailers in the Fall of 2019. Built upon WWE’s larger-than-life Superstars, the line will provide unique and evolving battling game play where fans will be able to pit their favorite Superstars against each other, choosing from the likes of John Cena, The Rock, Undertaker, Seth Rollins, AJ Styles and more. TOMY will produce a comprehensive, innovative line of battling toys for the Americas, Europe, the Middle East, Africa, Australia and New Zealand.
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Tomy International Announces Plans For First-Ever, One-Time Limited-Edition John Deere Replica
Thursday, December 20, 2018
TOMY International, a leading global designer, producer and marketer of toys and infant products, announces a one-time opportunity to own a massive, intricately detailed John Deere 1:16 Scale S780 Combine developed as part of the ERTL Collectibles farm toys brand. TOMY, under its ERTL Brand, is offering fans and collectors a unique opportunity to get in on this limited production run via a pre-order program at John Deere Dealerships across the U.S. and Canada. To enhance collectability, the tooling for this replica will be permanently destroyed after initial production.
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TOMY International Announces New, Consolidated, Easy-To-Navigate Website
Friday, December 7, 2018
Today, TOMY International, a leading global designer, producer and marketer of toys and infant products, announces its newly consolidated website featuring each and every award-winning brand from the company. The new www.tomy.com includes advanced navigation, an updated layout, expanded content including videos and product instruction, and the ability to share a cart across all brands; creating a more convenient holiday shopping experience for their valued customers.
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Retro-Cool Kiipix™ Poised To Top Holiday 2018 Wish Lists
Tuesday, September 25, 2018
With trend experts predicting that nostalgia and retro themes will be big 2018 holiday gift drivers, TOMY International steps up to the plate with the release of KiiPix™, an affordable instant picture printer that produces retro-stylized photos from any smartphone. KiiPix recently launched in 12 countries around the world and is now available in Canada at Toys R Us Canada, Walmart Canada, Hudson’s Bay Company, Home Outfitters and Showcase, as well as on Amazon.ca. KiiPix has been well-received by industry experts and enthusiasts and is on its way to selling one million units worldwide in its first year.
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Tomy International Launches Kiipix™: The Affordable, Portable Instant Photo Printer
Wednesday, June 27, 2018
TOMY International, a leading global designer, producer and marketer of toys and infant products, is proud to announce the release of KiiPix™, originally introduced to great success in Japan as Printoss in late 2017, an affordable instant picture printer that produces retro-stylized photos from any smartphone. KiiPix will be launched later this month in 12 countries around the world including, but not limited to, the UK, France, Germany, Italy, Spain, Austria, Swiss, Belgium, Canada, New Zealand and the United States, with plans to expand sales into other Asian countries in future. KiiPix has been well-received by industry experts and enthusiasts, having attracted a great deal of attention around the world at industry trade shows, and TOMY anticipates selling one million units worldwide this year.
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TOMY International Announces New 4-in-1 Remote Control Bottle Warmer from The First Years
Thursday, March 15, 2018
TOMY International, a leading global designer, producer and marketer of innovative, high-quality infant and toddler products, is excited to unveil the first of many upcoming innovations for new parents and babies with the 4-in-1 Remote Control Bottle Warmer from The First Years. This revolutionary appliance, which has recently been selected by Khloe Kardashian for her baby registry on Amazon.com, www.amazon.com/KhloeKardashianBabyEssentials, changes the bottle warmer playing field with a simple one-touch remote that streamlines middle-of-the-night feedings. Unlike anything else on the market, The First Years 4-in-1 Remote Control Bottle Warmer lets parents prepare and keep a bottle cool, preset a warming time and activate by wireless remote to quickly warm the bottle. The 4-in-1 Remote Control Bottle Warmer also heats baby food jars and sanitizes pacifiers and is available now at Target, Babies “R” Us, Buy Buy Baby, Walmart and Amazon.com in the United States (suggested retail $69.99).
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TOMY International Announces Partnership for The First Years with Child Development Expert, Dr. Maureen O’Brien
Monday, January 1, 2018
TOMY International, a leading producer of high-quality infant and toddler products, has partnered with Maureen O’Brien, PhD, a nationally recognized parenting expert, for The First Years brand. Dr. O’Brien is a well-respected speaker and author, and her psychology expertise includes child development as well as parent support, education, and promotion of healthy parent-child relationships. Dr. O’Brien earned her PhD at the University of Minnesota and held a Postdoctoral position at Harvard University. Dr. O’Brien will provide child development expertise and advice related to product innovation for The First Years brand.
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